Retail&Consumer Goods

The new "dual - circulation" development pattern has stimulated the domestic consumer market, bringing about unprecedented changes for retailers and consumers. Based on traditional retail, new consumption models and business forms such as e - commerce platforms, influencer live - streaming, private - domain traffic, and duty - free economy are booming. New business models and agile market entrants are changing consumers' shopping methods, the items they buy, and even their lifestyles. Retailers are offering consumers a multi - channel shopping experience, and consumers' demands are constantly evolving.

In this complex consumer environment, relying on the platform advantages of a comprehensive law firm, the advantages of professional division of labor, and rich service experience in traditional and new retail, Haolue has been committed to assisting traditional retailers in transforming and reconstructing their business models. It provides all - round legal services to retailers and consumers around the world from different perspectives. These services include those related to traditional retail, such as venue lease/purchase, intellectual property protection, M&A, financing, unfair competition, personnel compliance, and handling of consumer complaints, as well as those derived from new retail, such as platform transaction text design, data security, logistics base construction/distribution, and payment security.

Legal Service Content:

Store leasing

E - commerce operation

Celebrity endorsement, live - streaming product sales

Review of advertising and marketing materials

Distribution channel management

Intellectual property licensing

Trademark application, brand management

Intellectual property protection

Unfair competition

Government investigations

Anti - corruption investigations